Fender advertisement (1963)

Quality Means Confidence

Fender Stratocaster, Fender Jazz bass

Early sixties advert for the Fender Jazz bass and the Stratocaster guitar

Fender advertisement (1963)

The most imitated guitar in the world

Fender Jaguar, Fender Jazzmaster, Fender Stratocaster, Fender Jazz bass

Early sixties Fender advert for three guitars and one bass – the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc

Fender advertisement (1966)

The Name that Makes the Difference

Fender Jazz bass

This mid sixties advert shows a Fender decal being applied to a Jazz bass. Despite the model depicted, this is really an advert for the Fender company rather than any individual model.

Fender advertisement (1967)

Full Color Sound

Fender Coronado, Fender Jazz bass, Fender Solid-State Twin Reverb amplifier, Fender Wildwood acoustic

From Fender Musical Instruments, representing the complete musical spectrum with a selection of master-crafted guitars and amplifiers. See the complete line of Fender Musical Instruments at any authorized Fender Dealer. Pictured above: Jazz Bass, Solid-State Twin/Reverb Amp, Coronado II and Wildwood Guitars

The irony of a black and white advert entitled ‘Full Color Sound’… in fact a full colour advert using this image was also used to publicise the ’67 US NAMM show and it clearly shows the tremendous wildwood stained back of the Fender Concert acoustic – something completely lost in this (unfortunately more widely used) monotone version