Fender advertisement (1953)
Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision bass, Fender Bassman amplifier
Early fifties advertisement for Fenders first electric bass, the Precision, and its companion amplifier, the Bassman
The Precision had been launched in 1951, but was already replacing the upright acoustic bass for the reasons listed in the advert • Exceptional volume • Fretted neck • Extremely easy fingering • Less tiring to play than old style bass • Highly portable • Light weight • Tone and volume to suit playing needs
Fender advertisement (1953)
Instruments get out of date too
Fender Precision bass, Fender Bassman amplifier
Early fifties advertisement underlining the modern features of the Fender Precision bass, and bassman amplifier
Fender advertisement (1958)
The best things don’t always need big packages
Fender Precision bass
The electric bass was always designed as a replacement for upright acoustic basses. This late fifties advertisement demonstrates the Fender prcisions portability in relation to an acoustic bass
Fender advertisement (1972)
The lowdown on the bass
Fender Precision bass
The pickup is the real secret to the Precision Bass. At the conception of the electric bass, this pickup was designed to simulate the sound of a true bass. Not overbearing or extremely “bassey” but a true bass sound that is rich in tonality and defines each bass tone. The Precision Bass split pickup offers true bass tonality with maximum clarity and projection. This is why the Precision Bass is the most widely used bass instrument for recording sessions
Fender advertisement (1973)
The Worlds Favorite Road Machine
Fender Precision bass
Part of a larger series of Fender full colour artwork/cartoon advertisements issued between 1973 and 1974, all with a “Worlds Favourite” theme. The Fender Precision was indeed (and probably still is) the most influential electric bass of all time, and it is no surprise that Fender promoted it along these lines.
“Making it” in music means getting on the road. With a Fender Precision Bass, it means travelling with the first electric bass. Professionals choose a Fender Bass more than any other. Together with a Fender Bass amp, you’ll have companions that’ll never let you down. Make you’re travels easier; go with Fender.
Fender advertisement (1974)
In Concert
Fender Precision bass
The world’s favorite performers appear “In Concert.” And 9 out of 10 times the electric bass is a Fender. ABC-TV’s “In Concert.” Far more than entertainment, it’s the ultimate experience in the contemporary music scene. Viewers can feel every ounce of the performer’s musical energy. They can hear every note in stereo (simultaneously on ABC FM radio). And “In Concert” it’s almost all Fender”… to the tune of 9 out of 10 bass guitars played?
Fender advertisement (1975)
Goldilocks and the three bears
Fender Stratocaster, Fender Telecaster, Fender Precision bass
…someones playing my Precision bass right now, said baby bear, “and shes’s really cookin’!”
Fender advertisement (1976)
The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision bass
Found in virtually all musical environments, the Precision Bass is by far the most prolific of the species Basso Electrica. The frequency of the sighting reflects upon the enormous range of the Precision Bass’s moods for it roars rhythmically like a lion and purrs melodically like a pussycat with equal ease.
Entertainers know the “King of the Jungle” as a quick and lively performer sure to draw crowds. Stimulated by large audiences, the Precision Bass inspires its playmates to its own unique level of frenzy when in close proximity to the rocking Bassman Amp and other Amplifiers Fender. The versatile antics affect humans as well, causing almost uncontrollable rhythmic motions of the lower extremities and banging of the palms in thunderous blows.
Fender advertisement (1977)
You Can Take A Fender Anywhere
Fender Precision bass
Whatever band you play in, you’ve got to pick up on a lot of musical styles. But you’ll never have to pick up more than one electric bass, Because Fender® gives you Rock Bass, Soul Bass, Country Bass and Funk Bass in the same bass. Take Fender’s Precision Bass.® It’s the only bass for nearly every top band from New York to Nashville to L.A. The secret is “integrated” sound—patented split pickup, volume and tone controls designed to interact as a single musical unit. So wherever your music’s taking you, make your first stop at your authorized Fender dealer. Check out a Fender electric bass and matching Fender bass amplifier. Because you can take a Fender anywhere. And a Fender can take you to the top
just...BASS! 